Valerie Objects is a Belgian high-end design label initiated by Axel Van Den Bossche, CEO of renowned design company Serax, and Veerle Wenes, owner of the iconic design & art gallery Valerie Traan. The mission consists of allowing extraordinary designers and artists to translate their signature style into tangible objects, in order to reinstall an aesthetic meaning to the tools and objects we use every day. In short: give daily objects their beauty back.
Valerie Objects understands the designer’s drive to develop a durable signature style, as well as the consumer’s desire to connect with a patiently selected object. The label stands for unique yet accessible creations, all designed for daily use. By focusing on the emotional power of design, Valerie Objects offers objects many owners develop a special relationship with: they get more and more attached as the object becomes part of their personal story.